Ranch Consulting Enabling Sustainable Ranch Success


PO Box 432
Dayton, WY 82836


John Nalivka

John Nalivka

Sterling Marketing, Inc.


John Nalivka is President and Owner of Sterling Marketing, Inc. an Agricultural Economic Research and Advisory firm.   He holds a B.S. degree in Animal Science from the University of Idaho and an M.S. degree in Agricultural and Resource Economics from the University of Nevada at Reno

Beginning his professional career as an agricultural economist with the Economic Research Service of USDA in Washington, D.C., Nalivka has been analyzing micro and macroeconomic aspects of the livestock and red meat industries for over 30 years.  Prior to joining Sterling Marketing as a partner and Executive Vice President in 1991, he was Director of Research at The Helming Group and prior to that, Extension Market Information Specialist at Oregon State University.   

Nalivka purchased Sterling Marketing in 1994.  The firm serves clients, both U.S. and international, including producers, processors, packers, banks, brokerage houses, private equity firms, and restaurants and provides supply, demand, and price forecasts for the red meat industry including livestock and beef and pork cuts.  He also tracks and forecasts supply chain margins. 

In addition to supplying meat industry analysis, Nalivka has completed analysis for litigation, primarily concerning Western Federal lands.  He also has many years of “boots in the corral” experience in cow-calf production.

Nalivka has made numerous economic presentations at livestock and meat industry conferences in the U.S. and Canada including USDA’s Outlook Forum, North American Meat Institute, state Cattlemen Associations, Canada’s CanFax, and Brazil’s Cattle Feeder’s Association.

From 2003 – 2014, Nalivka was a principal in Sterling Solutions, LLC, a major provider of Processed Verified services to the beef industry.  Nalivka and a partner sold the firm to IMI Global in 2014.

John and his wife, Sheri, live in the high desert of eastern Oregon near the small rural farm and ranch community of Vale.